Presenting Signature Records and Born King entertainment artist “Kach” as he produces his standard simple above his new brand and administration tittled “Get Up” made by’Sarz on the beat “.That tune is fully guaranteed to make you up down the feet! Download above, hear and enjoy it!
Naija Music Videos – Stepping Up The Quality Game
The foreign music videos were a little better than our locally produced ones. Despite hits such as for instance: Nico Mbanga (Sweet Mother), Osita Osadebe (Osondi Owendi), Oliver de Coque (Boni boni identity), Mandy Brown (Taxi driver), Onyeka Owenu (One Love), Lorine Okotie (His love is that medicine), Charly boy (Before Before) Chris Okotie (ABC), Evy Edna Ogoli( Happy Birthday), Felyx and Mozes( Free), Felix Liberty(Ifeoma), Stella Monye (Nigeria go survive), as seen in another of my articles “The blossoming Of The Nigerian Music Industry”, artistes failed to really make the desired impact in the International scene, based amongst other activities on the colossal deficient quality account.
The 90’s era wasn’t dramatically better compared to the 80’s, possibly the mid 90’s once the genre of music towed the trail of rap / rap and the usage of our local parlance in songs began to really make the music industry more entertaining instead of the 80’s. The Remedies (Edris Abdulkareem, Eddie Montana, Tony tetwila) keyed engrossed and became the rave of as soon as at that time. Plantation Boyz (Tu face Idibia, Faze, Black Face) were incredible and soared to greater heights ahead of the group split. The launching of Tu face Idibia’s solo career along with his hit track “African Queen” catapulted him to the top. Most Nigerians liked his first video, but unfortunately he’d to re-shoot another in compliance with the direction of a favorite foreign music TV channel. Style Plus’s “Olu Fumi” also had a good video when compared to many that stormed our TV sets. Paul Play’s hit song “Angel of my entire life” also had an awesome video.
Perhaps, the turning point for the making of high quality videos stems from the stable of P- Square with the video because of their hit song “Do me” that has been shot in South Africa. The video certainly hit the International standard mark with various music inclined TV shows in Nigeria, constantly showing it. Artistes challenged by the solid production began to visit South Africa, USA, and areas of Europe to shoot videos of these songs. In addition they featured white skinned ladies dancing in the videos. Most top rated artistes patronise directors who’ve carved niches for themselves in the art of earning quality videos. Tops on the list are DJ Tee, Clarence Peters (CEO of Capital Hill) and Bobby Hai.
The rise of Cally Ikpe’s “Nigerian Music Video Awards” (NMVA) and Sound City Music Video Awards (SMVA) targeted at rewarding artistes with first class videos also have contributed to the rise of high quality productions. Besides, artistes who’ve good videos have quick access to take pleasure from airplay on MTV Base, Channel O and other International music channels, opening wider, the doors which tend to provide them use of fame and fortune.