Home / Naija Gist / Foreign / Cherokee Nation Chief Calls to Stop Jeep Use of Ethnic Name

Cherokee Nation Chief Calls to Stop Jeep Use of Ethnic Name

While a number of social media users didn’t seem to appreciate the call for a potential rebranding, others wondered aloud exactly what the Cherokee Nation might be trying to accomplish.

Chuck Hoskin, Jr., principal chief of the Cherokee Nation, has announced that it’s time for Jeep to stop using the tribe’s name for its SUV brands such as Cherokee and Grand Cherokee.

In a statement first reported by Car & Driver magazine, Hoskin argued that corporations and sports teams should ditch the practice of using Native American “names, images and mascots as nicknames or on their products”, AP notes.

“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car”, he remarked.

Kristin Starnes, spokeswoman for Jeep’s parent global multinational holding corporation, Stellantis, argued in response that the vehicle name has been “nurtured over the years to honor and celebrate Native American people for their nobility, prowess and pride.”

Starnes did not specify whether the vehicles might be renamed, with the media outlet adding that she “didn’t immediately reply to an email requesting that information”.

Quite a few social media users, however, did not seem particularly amused by this development, some wondering aloud about the Cherokee Nation’s possible agenda.

About Lolade

Viral Video

Support Ooduarere

Scan QR code below to Donate Bitcoin to Ooduarere
Bitcoin address:

Check Also

boat CAR

CAR mourns boat tragedy victims

The Central African Republic has begun three days of mourning bearing out a riverboat disaster on the Mpoko River that claimed at the very least 58 lives. An overcrowded vessel, carrying significantly more than 300 individuals to a funeral, tragically capsized close to the capital city of Bangui. Authorities are continuing search efforts, with concerns that the death toll could rise. In reaction to the accident, President Faustin Archange Touadera announced a national inquiry to investigate the catastrophe and pledged support for the bereaved ...