Santa Claus found in plenty of Coca-Cola adverts? Well, he’s died. His name was John Moore and he was the famous “Father Christmas” who inspired Coca Cola’s character and appeared in lots of ads for the brand. He died recently at age 86 and will be buried today in Burgess Hill, Sussex,UK.When he wasn’t shooting for Coca-Cola, he spent the remaining portion of the year working as a taxi driver and barman.