5. Using Black-hat SEO Methods
Black-Hat SEO are techniques which some bloggers use to rank high on SERP. These methods are largely frowned upon by Google so whenever Google rolls out updates (e.g Panda and Penguin), websites employing such methods are tracked down and penalized. Such a blog either loses rankings, get de-listed from search engines or get deleted if it’s hosted on Google.
Common black-hat search engine optimization practices include keyword stuffing in posts and H tags, buying bulk backlinks, commenting on unrelated blogs, mass forum posting, publishing unreadable spinned articles amongst others.