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Belgian chocolate brand’ISIS’has announced it is going to be rebranding itself as ‘Libeert’because of sharp fall in sales attributable to its name association with the Islamist terror group, Islamic State of Iraq and the Levant (ISIS).
The company that was founded as ‘Italo Suisse’in 1923, changed name to ISIS in 2013 since the chocolatier was no more related to either Italy or Switzerland. Now, they’ve to alter their name again for a title association that’s unquestionably much worse, with the rise of the terror group causing sales to drop. The organization isn’t the 1st organization to own re-branded themselves due to the terror group.
