Earlier this year, TikTok-owner Bytedance launched its music app Resso in India. At the time, Resso’s team stated that there’s no policy for integration between both apps.
However, that appears to be changing. TikTok usually shows the first soundtrack utilized in the clip in a ticker below. Nevertheless now, it also contains a shortcut to Resso if the song can be acquired on the music streaming app. In the event that you tap on that, you are going to be redirected to Resso, where you can listen to the full song.
What’s more, Resso, shows you the back button, so you can go right back to TikTok and resume watching videos
While this integration is very theraputic for both apps, Resso has more to achieve from it. The music app is relatively new, and not a lot of TikTok users could have it. So, they’d be redirected to Play Store or App Store to download it. India’s TikTok’s biggest market with over 200 million monthly active users, so even when some of them download Resso, it’s a win for Bytedance.
TikTok played a vital role as a hitmaker for many artists and songs, notably Lil Nas’s Old Town Road, Drake’s Toosie Slide, and recently, Melanie Martinez’s Play Date, which is a 2015 song. So as opposed to having people tune in to these songs on Apple Music, Spotify, or YouTube, Bytedance desires to leverage Resso and ensure it is an ecosystem play.
We’ve asked TikTok and Resso for more information, and we’ll update the story when we hear back.
TikTok is a video-sharing social networking service owned by ByteDance, a Chinese company founded in 2012 by Zhang Yiming. It is used to create short dance, lip-sync, comedy and talent videos. ByteDance first launched Douyin for the China market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in markets outside of China.